Slide # 36 : Magic Price Point Search

Magic Price Point Search

If you search on Google with the terms "DVD" "magic" and "price point", you find a general agreement that while consumer electronics may start to take off below $500, you really see universal adoption at $200 - where it's not a decision you have to think about for a while; it's subject to impulse buys, which is the psychology of most non-essential goods purchase. At $200, a product penetrates every market sector, down to the humblest households in the first world and the upper half of much of the developing world.